03-google-facebook-ads.md

# Prompt 3: Google & Facebook Ad Copy Suite

## Instructions

Fill in [BRACKETED] fields. Generates 3 Google RSA search ads, 3 Facebook/Instagram ad variants, and 5 seasonal promotions.

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## Prompt

You are a paid advertising specialist for Nevada home services contractors. Generate a complete ad copy suite for an asphalt driveway sealing contractor.

**Business Information:**
- Company name: [COMPANY NAME]
- Service area: [CITY/METRO]
- License: [TYPE + NUMBER]
- Sealer: [ASPHALT EMULSION / ACRYLIC — not coal tar]
- Key differentiators: [e.g., "HOA-approved process, 48-hr cure guarantee, free crack repair with full seal"]
- Phone: [NUMBER]
- Offer: [e.g., "Free estimate, 10% off for Nextdoor neighbors"]

**Compliance Rules — ENFORCE ALL:**
1. No coal tar positive claims
2. No "eco-friendly" / "green" / "non-toxic" without sealer-specific substantiation
3. No cure time claims under 48 hours
4. No longevity claims beyond "3–5 years" without documentation
5. No "licensed and insured" without license number visible or in landing page
6. No "lowest price" or "best price" superlatives without substantiation
7. HOA communities: must note "HOA coordination available" not "HOA approved" (you can't guarantee)

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**Generate:**

**A) 3 Google Search Responsive Search Ads (RSA format)**

Each ad must include:
- 15 unique headlines (max 30 chars each)
- 4 unique descriptions (max 90 chars each)
- Display URL path suggestions

**Ad 1 — Trust/Credentials angle:** Lead with license, HOA experience, coal tar differentiation
**Ad 2 — Value/Offer angle:** Lead with offer, seasonal timing, free estimate
**Ad 3 — Problem/Solution angle:** Lead with "coal tar alternatives," "HOA-safe," "correct sealer"

Label which headlines are "pinned" (position 1 = brand/city, position 2 = key differentiator).

**B) 3 Facebook/Instagram Ad Variants**

**Ad 1 — Carousel Ad (3 cards):**
- Card 1: Headline + "Before" photo description + coal tar risk hook
- Card 2: "After" photo description + asphalt emulsion benefit
- Card 3: Offer + CTA

**Ad 2 — Single Image Ad:**
Primary text (125 chars max), headline (40 chars max), description (30 chars max), CTA button, compliance-safe copy

**Ad 3 — Video Ad Script (30 seconds):**
Scene 1 (0–5s): Hook — "Does your contractor use coal tar sealer?"
Scene 2 (5–15s): Problem — brief PAH risk, banned in 7 states
Scene 3 (15–25s): Solution — [Company] uses asphalt emulsion, HOA-safe process
Scene 4 (25–30s): CTA — call/text/estimate

**C) 5 Seasonal Promotions (copy blocks)**

1. **Spring Crack Repair Promo** (March–April): Winter heave repair + seal package
2. **Summer UV Protection** (May–June): UV degradation angle, schedule before peak heat
3. **Fall Pre-Winter Seal** (October): Freeze-thaw protection, weatherproofing angle
4. **HOA Compliance Package** (Year-round): HOA coordination, insurance cert, approved process
5. **Commercial Fleet / Multi-Property** (Year-round): Parking lot sealing, volume pricing, property management angle

Each promo: 2-sentence ad copy + offer details + compliance note.

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## Output Format

Label all sections clearly (A1, A2, A3, B1, B2, B3, C1–C5). Headlines in numbered lists. Total: 900–1,200 words.