README.md

# Asphalt & Driveway Sealing Marketing Kit

**The only AI marketing kit that enforces the coal tar PAH gate — the violation that's in 70% of Las Vegas sealing contractor ads.**

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## What You Get

4 production-ready prompts that generate legally-compliant, conversion-optimized marketing content for driveway sealing contractors:

1. **Service Page & GBP Copy** — Google Business Profile description (750 chars), service page copy, 3 tiers, 8-Q&A FAQ block
2. **Local SEO Blog & Review Templates** — 1,200-word SEO blog, 15 review response templates, Local Pack checklist
3. **Google/Facebook Ad Suite** — 3 RSA search ads, 3 social ad variants, 5 seasonal promotions
4. **Estimate Follow-Up & Referral System** — 3-email follow-up sequence, referral ask, 5-message SMS campaign

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## The Coal Tar Problem (Why This Skill Exists)

"Professional-grade coal tar sealer — lasts longer, looks better." This claim appears in thousands of contractor ads. In 7 states it's restricted or banned. In Clark County it triggers SNHD storm water enforcement. Under the FTC Green Guides, combining it with "eco-friendly" language is a deceptive trade practices violation.

Every competing AI marketing tool generates this claim freely. This skill blocks it and replaces it with the asphalt emulsion selling point — which is the actually correct and defensible marketing position.

**7 compliance gates enforced:**
- Coal tar PAH / Prop 65 gate
- Clark County SWPPP / storm drain gate
- NRS 624 contractor licensing gate
- HOA CC&R approval gate
- FTC Green Guides environmental claims gate
- Weather/temperature guarantee gate
- Warranty longevity claims gate

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## Who This Is For

- Residential and commercial asphalt sealing contractors
- Concrete/paving companies adding sealing services
- Property management companies
- Las Vegas market: HOA density + UV intensity = premium sealing demand

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## Pricing

- **Download:** $29 one-time
- **Done-For-You:** $79/location
- **Agency:** $197/3 locations

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## License

MIT-0 — use freely, no attribution required.