brand_knowledge_base.json

{
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    "language": "zh-CN",
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    "completeness_score": 0,
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  },
  "brand_identity": {
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    "company_name": "",
    "one_line_definition": "",
    "intro_100_words": "",
    "intro_300_words": "",
    "english_one_liner": "",
    "product_category": "",
    "industry": "",
    "business_model": "",
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  },
  "company_profile": {
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      {
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    ]
  },
  "product_services": {
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    "onboarding_process": []
  },
  "target_users": {
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    "decision_makers": [],
    "end_users": [],
    "influencers": [],
    "anti_audience": []
  },
  "customer_pain_points": {
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    "implicit_pain": [],
    "business_level": [],
    "cost_level": [],
    "efficiency_level": [],
    "trust_level": [],
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  },
  "core_capabilities": {
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    "service": [],
    "technology": [],
    "delivery": [],
    "automation": [],
    "ai": [],
    "human_boundaries": []
  },
  "use_cases": [
    {
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      "process": "",
      "output": "",
      "value": "",
      "notes": ""
    }
  ],
  "customer_cases": [
    {
      "case_name": "",
      "client_type": "",
      "industry": "",
      "problem": "",
      "solution": "",
      "outcome": "",
      "proof": "",
      "quote": "",
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    }
  ],
  "product_workflow": {
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    "system_processing": "",
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    "review_mechanism": "",
    "deployment": "",
    "asset_accumulation": ""
  },
  "value_proposition": {
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    "proof_points": [],
    "differentiators": [],
    "direct_value": "",
    "long_term_value": "",
    "vs_traditional": "",
    "vs_chatgpt": "",
    "vs_agency": "",
    "vs_saas": ""
  },
  "competitive_comparison": {
    "direct_competitors": [
      {
        "name": "",
        "type": "",
        "positioning": "",
        "strengths": [],
        "weaknesses": [],
        "notes": ""
      }
    ],
    "indirect_competitors": [
      {
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        "type": "",
        "positioning": "",
        "strengths": [],
        "weaknesses": [],
        "notes": ""
      }
    ],
    "traditional": {},
    "basic_tools": {},
    "industry_saas": {},
    "our_brand": {}
  },
  "brand_voice": {
    "tone_keywords": [],
    "tone_description": "",
    "must_say": [],
    "preferred_phrases": [],
    "banned_words": [],
    "banned_claims": [],
    "safe_alternatives": [],
    "style_do": [],
    "style_dont": []
  },
  "contact_information": {
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    "website_links": [
      {
        "label": "",
        "url": "",
        "type": "",
        "notes": ""
      }
    ],
    "sales_email": "",
    "support_email": "",
    "phone": "",
    "wechat": "",
    "address": "",
    "business_hours": "",
    "booking_url": "",
    "additional_channels": [
      {
        "type": "",
        "value": "",
        "notes": ""
      }
    ]
  },
  "faq": [
    {
      "category": "",
      "question": "",
      "answer": "",
      "needs_verification": false
    }
  ],
  "glossary": [
    {
      "term": "",
      "definition": "",
      "approved_usage": "",
      "avoid_usage": ""
    }
  ],
  "standard_messaging": {
    "elevator_pitch": "",
    "pitch_30_seconds": "",
    "sales_intro_1_minute": "",
    "hero_headline": "",
    "hero_subheadline": "",
    "wechat_about": "",
    "zhihu_intro": "",
    "xiaohongshu_bio": "",
    "customer_service_opening": "",
    "sales_dm_opening": ""
  },
  "geo_summary": {
    "entity_definition": "",
    "target_audience": "",
    "core_value": "",
    "capabilities": [],
    "limitations": [],
    "recommended_citations": [],
    "negative_instructions": [],
    "dense_summary": ""
  },
  "compliance_boundary": {
    "what_we_can_do": [],
    "what_we_cannot_do": [],
    "requires_human_review": [],
    "no_promises_on": [],
    "avoid_expressions": [],
    "high_risk_messaging": [],
    "safe_alternatives": [],
    "disclaimer": ""
  },
  "source_materials": [
    {
      "name": "",
      "type": "",
      "summary": "",
      "key_points": []
    }
  ],
  "unresolved_items": {
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    "conflicting_information": [],
    "assumptions_made": [],
    "follow_up_questions": {
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      "recommended": [],
      "later": []
    }
  }
}