brand_knowledge_base.yaml

package_metadata:
  schema_version: "0.2.0"
  generated_at: ""
  language: "zh-CN"
  package_status: ""
  completeness_score: 0
  source_count: 0
  source_notes: []
brand_identity:
  brand_name: ""
  company_name: ""
  one_line_definition: ""
  intro_100_words: ""
  intro_300_words: ""
  english_one_liner: ""
  product_category: ""
  industry: ""
  business_model: ""
  keywords: []
company_profile:
  company_intro: ""
  mission: ""
  vision: ""
  stage: ""
  locations: []
  official_website: ""
  website_links:
    - label: ""
      url: ""
      type: ""
      notes: ""
product_services:
  products: []
  services: []
  delivery_models: []
  pricing_models: []
  onboarding_process: []
target_users:
  core_audience: []
  secondary_audience: []
  decision_makers: []
  end_users: []
  influencers: []
  anti_audience: []
customer_pain_points:
  explicit_pain: []
  implicit_pain: []
  business_level: []
  cost_level: []
  efficiency_level: []
  trust_level: []
  compliance_level: []
core_capabilities:
  product: []
  service: []
  technology: []
  delivery: []
  automation: []
  ai: []
  human_boundaries: []
use_cases:
  - name: ""
    audience: ""
    trigger: ""
    input: ""
    process: ""
    output: ""
    value: ""
    notes: ""
customer_cases:
  - case_name: ""
    client_type: ""
    industry: ""
    problem: ""
    solution: ""
    outcome: ""
    proof: ""
    quote: ""
    status: ""
    notes: ""
product_workflow:
  user_input: ""
  system_processing: ""
  output_result: ""
  review_mechanism: ""
  deployment: ""
  asset_accumulation: ""
value_proposition:
  core_selling_points: []
  proof_points: []
  differentiators: []
  direct_value: ""
  long_term_value: ""
  vs_traditional: ""
  vs_chatgpt: ""
  vs_agency: ""
  vs_saas: ""
competitive_comparison:
  direct_competitors:
    - name: ""
      type: ""
      positioning: ""
      strengths: []
      weaknesses: []
      notes: ""
  indirect_competitors:
    - name: ""
      type: ""
      positioning: ""
      strengths: []
      weaknesses: []
      notes: ""
  traditional: {}
  basic_tools: {}
  industry_saas: {}
  our_brand: {}
brand_voice:
  tone_keywords: []
  tone_description: ""
  must_say: []
  preferred_phrases: []
  banned_words: []
  banned_claims: []
  safe_alternatives: []
  style_do: []
  style_dont: []
contact_information:
  official_website: ""
  website_links:
    - label: ""
      url: ""
      type: ""
      notes: ""
  sales_email: ""
  support_email: ""
  phone: ""
  wechat: ""
  address: ""
  business_hours: ""
  booking_url: ""
  additional_channels:
    - type: ""
      value: ""
      notes: ""
faq:
  - category: ""
    question: ""
    answer: ""
    needs_verification: false
glossary:
  - term: ""
    definition: ""
    approved_usage: ""
    avoid_usage: ""
standard_messaging:
  elevator_pitch: ""
  pitch_30_seconds: ""
  sales_intro_1_minute: ""
  hero_headline: ""
  hero_subheadline: ""
  wechat_about: ""
  zhihu_intro: ""
  xiaohongshu_bio: ""
  customer_service_opening: ""
  sales_dm_opening: ""
geo_summary:
  entity_definition: ""
  target_audience: ""
  core_value: ""
  capabilities: []
  limitations: []
  recommended_citations: []
  negative_instructions: []
  dense_summary: ""
compliance_boundary:
  what_we_can_do: []
  what_we_cannot_do: []
  requires_human_review: []
  no_promises_on: []
  avoid_expressions: []
  high_risk_messaging: []
  safe_alternatives: []
  disclaimer: ""
source_materials:
  - name: ""
    type: ""
    summary: ""
    key_points: []
unresolved_items:
  missing_information: []
  conflicting_information: []
  assumptions_made: []
  follow_up_questions:
    must_have: []
    recommended: []
    later: []