SKILL.md

---
name: sales-outreach
description: Create personalized sales outreach messages including cold emails, LinkedIn messages, and follow-up sequences. Optimized for response rates.
version: 1.0.0
author: OWL
tags: [sales, outreach, cold-email, linkedin, B2B]
---

# Sales Outreach Skill

## Purpose
Create highly personalized, effective sales outreach messages that get responses.

## Key Principles
1. **Personalization** — Reference something specific about the prospect
2. **Value-first** — Lead with value, not your product
3. **Short** — Under 100 words for cold outreach
4. **One CTA** — Single, clear next step
5. **Follow-up** — 80% of sales happen after 5+ follow-ups

## Cold Email Template

```
Subject: [Specific observation about their company]

Hi [Name],

[Personalized opening — reference something specific]

[One sentence about the problem you solve]

[Social proof — brief result for similar company]

[Single CTA — low commitment]

[Signature]
```

## Follow-up Sequence
1. **Day 0**: Initial outreach
2. **Day 2**: Add value (share relevant content)
3. **Day 5**: Different angle (new case study or insight)
4. **Day 8**: Break-up email ("Should I close your file?")
5. **Day 14**: Final follow-up (new development or offer)

## Metrics
- Open rate target: 40%+
- Reply rate target: 5-10%
- Meeting book rate: 1-3%