AI AGENT SKILLS

Sales Outreach

一个面向 Other 场景的 Agent 技能。原始说明:Create personalized sales outreach messages including cold emails, LinkedIn messages, and follow-up sequences. Optimized for response rates.

SKILL.md

SKILL.md


name: sales-outreach
description: Create personalized sales outreach messages including cold emails, LinkedIn messages, and follow-up sequences. Optimized for response rates.
version: 1.0.0
author: OWL
tags: [sales, outreach, cold-email, linkedin, B2B]


Sales Outreach Skill

Purpose

Create highly personalized, effective sales outreach messages that get responses.

Key Principles

  1. Personalization — Reference something specific about the prospect
  2. Value-first — Lead with value, not your product
  3. Short — Under 100 words for cold outreach
  4. One CTA — Single, clear next step
  5. Follow-up — 80% of sales happen after 5+ follow-ups

Cold Email Template

Subject: [Specific observation about their company]

Hi [Name],

[Personalized opening — reference something specific]

[One sentence about the problem you solve]

[Social proof — brief result for similar company]

[Single CTA — low commitment]

[Signature]

Follow-up Sequence

  1. Day 0: Initial outreach
  2. Day 2: Add value (share relevant content)
  3. Day 5: Different angle (new case study or insight)
  4. Day 8: Break-up email ("Should I close your file?")
  5. Day 14: Final follow-up (new development or offer)

Metrics

  • Open rate target: 40%+
  • Reply rate target: 5-10%
  • Meeting book rate: 1-3%