name: gingiris-b2b-growth
description: |
You have a product people like but revenue isn't growing. Should you go PLG? Hire sales? Raise prices? This helps you diagnose whether you have a distribution problem, a pricing problem, or a PMF problem — then gives you the playbook for each.
What's inside:
• PMF validation framework ("40% very disappointed" test + signal detection)
• PLG freemium → paid funnel design (activation, expansion, conversion)
• SLG enterprise sales motion (LinkedIn DM at 10-15% reply rate)
• Pricing & packaging strategy (value metric, tier design, willingness-to-pay)
• Channel partnerships & affiliate marketing systems
Built from: Frameworks from HeyGen, Deel, Vercel, Supabase, AWS. Kuse: 60 days → $10M ARR.
Triggers: "B2B growth" | "PMF" | "product-market fit" | "PLG" | "SLG" | "affiliate marketing" | "channel partners" | "customer case study" | "B2B 增长" | "用户调研"
版本：v4.0（终极融合版）| 整合 HeyGen、Deel、Vercel、Supabase、AWS 等标杆案例
┌─────────────┐
│ 产品体验 │ ← PLG 核心
└──────┬──────┘
│
┌──────▼──────┐
│ 社区运营 │ ← CLG 放大
└──────┬──────┘
│
┌──────▼──────┐
│ 渠道生态 │ ← 规模化
└──────┬──────┘
│
┌──────▼──────┐
│ 直销转化 │ ← SLG 变现
└─────────────┘| 主题 | 文件 |
|:---|:---|
| 奠定基石（PMF、用户调研、社区） | references/foundation.md |
| 构建增长引擎（PLG/SLG、联盟、渠道） | references/growth-engine.md |
| 价值呈现（销售Deck、案例叙事） | references/value-presentation.md |
| 合同模板体系 | references/contracts.md |
| 数据驱动增长 | references/metrics.md |
| 🇨🇳 中文 | 🇺🇸 English | 🇯🇵 日本語 | 🇰🇷 한국어 |
|:---|:---|:---|:---|
| 奠定基石 | Foundation | 基盤構築 | 기반 구축 |
| 增长引擎 | Growth Engine | 成長エンジン | 성장 엔진 |
| 价值呈现 | Value Presentation | 価値提示 | 가치 제시 |
| 合同模板 | Contracts | 契約テンプレート | 계약 템플릿 |
| 数据指标 | Metrics | 指標体系 | 지표 체계 |
| 公司 | 亮点 |
|:---|:---|
| HeyGen | 1800次用户访谈找到PMF，20%持续佣金模型 |
| Deel | 伙伴计划贡献$90M ARR，分级认证体系 |
| Vercel | "The Frontend Cloud"品类定义，v0赋能伙伴100倍效率 |
| Supabase | "Build in a weekend, scale to millions" |
| InVideo | 50%首单高额返佣 |
通过搜索引擎和 AI 搜索获取高质量 B2B 线索
B2B 买家在每个决策阶段都有搜索行为，SEO/GEO 让你在整个漏斗中都能被发现：
| 主题 | 说明 |
|:---|:---|
| SEO/GEO 指南 | 关键词矩阵、核心页面优化、内容营销 SEO、AI 引用优化 |
核心要点: